![]() ![]() Editing your posts: Studies have found what specific aspects of a post make them more popular. They found more people like photos with the Mayfair filter! Also, the 2nd and 3rd most liked filtered photos are #nofilter and Inkwell, respectively. In addition, you’re more likely to get likes on images that are brighter with a single dominant color, especially blue, and background space than others! Don’t forget to use Geographical locations and connect with users by a shared location. Check out Curalate’s full study for more tips.Ģ. But here are other things you can do to boost likes, follows, and comments!ġ. Previously, we mentioned that Instagram accounts are more successful when the types of posts are different. Learn about event marketing on Instagram below (#4 Instagram for Events). Therefore, you can grow your business by having ambassadors give you some exposure!īut be careful! No one wants their entire feed filled with obvious advertisements. More and more people are basing their decisions on what they see on social media. Additionally, try to get other users, special guests, and famous people to post/tag/hashtag about your event and company. Do this by sharing images about your sponsors in colorful and fun photos. Business posts: Advertise your business by posting your sponsors, events, and brand. Relatable posts: Keep followers by posting stuff they can relate to! By fusing scenes and possible scenarios that can happen in everyday life with your products and services, followers can see how useful your products and services are!ģ. So maximize your Instagram reach by captivating images, posting entire event processes, features of event speakers and famous attendees, inspirational quotes, and especially human faces!Ģ. Salesforce found most users liked, “amusing, creative, beautiful, and inspiring” content. Similarly, studies suggest users want to experience the story rather than see plain objects. There is no limit to the content you post! Instead, have a variety of images from selfies to video interviews. ![]() Have a story: Let your followers feel like they are a part of your business and on the inside of the event action with story-like posts! However, don’t post straight advertisements. Okay, you have an account or just created one, but now what? What do I post? hint: See below to see what types of content to post! Types of Postsġ. So ABCey Events has created 5 tips to successfully use Instagram for your event business!įirst, you need an Instagram account! If you don’t have one, just scroll down to #5 for tips to create the perfect account. Also, it’s important to stay up to date with what’s going on with your instagram account. There are tons of research on the Instagram usage and the ways businesses can utilize it. Why is this important to Event Profs? Because this means Instagram can allow you to reach a larger audience, including millenials! I n 2016, it’s estimated that 500+ million people use Instagram monthly, 300 million daily, and 58% of Instagram users are 18-29 years old. Instagram has easily become one of the most popular s ocial media apps. ![]()
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